PUMA sportstyle graphic design internship

During my summer interning with the creative team at Puma, I worked with a team of creative directors, senior designers, and copywriters to ideate and execute concepts for upcoming product launches. 

 

We collaborated in developing decks to sell in creative directions on internal core collections and with PUMA’s partners.

I also designed mockups and layouts based off of creative directions developed with the sportstyle team for commercial deliverables and created graphic assets for social deliverables

Select released Projects

Future Rider  Creative Direction  

I assisted the creative team in developing the direction of the Rider collection, which is designed for a younger audience. I created mock-ups and shooting guidelines for this collection, directing the posing of the models and selecting the colors of the layered illustrations to reflect the bright colors of the rider shoes, as well as choosing an illustration style that reflects the spirit of the product and target audience.

Based off of a creative direction that built on the the 'cubed' naming system of this shoe, I mocked up a set design and color palette for the RS-X3 collection which was then put together by a set builder.

RS-X3 Set Design  

PUMA x Maybelline Layouts  

  PUMA x Hello Kitty Layouts

Cali Sport Layout Mockups  

PUMA Hoops Layout Colors  

I strategically combined select images from the PUMA x Tetris shoot to create gifs out of

  PUMA x Tetris GIFS   

PUMA x Sonic Creative Direction  

I assisted the creative team in developing the creative direction of the PUMA x Sonic collection. I created mock-ups and worked on building creative decks for this collection, which was about integrating the product into the Sonic universe by incorporating the graphics of the classic video game within the product images. 

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