Crave Infusions

Crave Infusions is an early-stage start-up founded in Providence RI. They are a product distribution and catering company that offers edible infusions, pre-rolls, and a collection of cookware, clothing, and vape pens.  The logo was designed to convey an upscale lifestyle brand featuring a high contrast sans serif font and a smoke graphic shooting off of the V. The curves from the smoke are used to create the shapes for use in patterns that can be used for branding applications including product packaging, merchandise, social assets, etc. 

Process Sketches

Final Logo and Colors

pn